Ascent ← For CXOs
Sales Pitch · Offers · Proposal Model

Sell the controlled outcome loop — not a list of features.

Concrete packaging for self-serve, assisted pilots, agencies and enterprise.

Prepared for I-Novanet Software Ltd / AscentUpdated 23 Jul 2026
Note. Recommended prices below are launch architecture, not a statement of current public commitment. The first four plan rows mirror the site's indicative offer; Enterprise and the offer/add-on constructs are recommended commercial layers.
01

Ideal customer profile

A growth team with an SEO backlog and no dedicated specialist.

A multi-site or multilingual operator where work scales faster than headcount.

An agency seeking margin expansion and differentiated white-label delivery.

A software platform that wants SEO intelligence embedded in its own product.

02

Recommended recurring packages

PlanMonthlyBest forCore allowance
Free$0Evaluation1 site; weekly checks; human approval; rankings + audit
Starter$39Small business1 site; 3 seats; auto meta/keywords; content drafts
Growth$129Growth team5 sites; 10 seats; autopilot, publishing, self-healing
Scale$399Portfolio team25 sites; 50 seats; dedicated instance; priority support
EnterpriseFrom $2,500Governed organisationCustom sites, SSO, SLA, security, deployment

Engine licence: self-hosted or white-label delivery for agency or product teams — pricing on request. Protect value with annual minimums for dedicated deployments and services.

03

Flexible packaging model

MeterIncluded principleExpansion
SitesPrimary value unit; verified domainsAdd-site packs: 5 for $79/mo; 25 for $249/mo
Agent operationsPlan-funded pool with a hard cap500 ops $99; 2,000 $299; 10,000 custom
Markets / languagesOne home market includedMarket pack $29/site/mo where separate tracking is required
SeatsGenerous within planAdditional 10 seats $39/mo
Premium connectorsCommon connectors includedCustom connector from $2,500 one-time + support
Service levelStandard supportPriority $299/mo; enterprise SLA by quote
Define one "agent operation" contractually as one externally metered research, generation, publish or verification action. Show the balance before execution; block or request approval at the cap.
04

Founding-customer offers

Validation Sprint — $1,500

1 site / 30 days; baseline, setup, approved actions, readout. 50% credited to annual Starter/Growth.

Growth Proof — $3,500

Up to 3 sites / 90 days; weekly review; publishing + GEO readiness. 50% credited to annual Growth/Scale.

Portfolio Proof — $7,500

Up to 10 sites / 90 days; governance design; connector plan. 50% credited to annual Scale/Enterprise.

05

Proposal structure & ROI

ROI. Annual value = avoided agency/contractor spend + specialist hours released × loaded rate + incremental gross profit from qualified organic sessions − Ascent subscription, usage & implementation. Do not promise ranking uplift before a baseline; sell faster throughput, governed execution and measurable attribution first.

06

Discount discipline & qualification

Discount & channel

Annual prepay: 15% max standard. Two-year: up to 22%, tied to case-study participation. Never discount usage below variable cost + target margin. Agencies: 20–30% channel margin only after minimum annual commitment + certification. White-label: annual platform minimum + deployment + usage; no unlimited-site clauses.

Qualification & close

How many owned sites, markets and monthly publishing actions? Which tasks stay human-approved vs graduate to automatic? Present agency/contractor/internal labour cost? Which CMS, analytics and Search Console access to connect? What evidence would make a 90-day proof decisive?

The executive business case →  ·  Run the live audit →